Season 3: Modern Freedom | School of Mastery
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Start a lifestyle business & achieve Modern Freedom.

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Get Season 3 (the latest)$150/month, cancel anytimeLive weekly coaching with Lewis
★★★★★Real results from real members
$6.5M USD since joining SOM$45K AUD profit month after leaving my tech jobOver $2M with my online businessOver $4.4M USD200 members. €20,000 a month$100K a month running Facebook ads for others£62,250 month with a physical productApril was $312K$6.5M USD since joining SOM$45K AUD profit month after leaving my tech jobOver $2M with my online businessOver $4.4M USD200 members. €20,000 a month$100K a month running Facebook ads for others£62,250 month with a physical productApril was $312K
What happens next

Your first 6 months.

Here's exactly what unfolds from the moment you join.

  1. NowJoin in 2 clicks. Everything unlocks at once.
  2. 1 hour from nowA short survey turns into your own map through the school.
  3. 1 day from nowA personal welcome from me, and a 1-on-1 chat if you want it.
  4. Your first week or 2Join a Huddle, use the tools, get runs on the board.
  5. 30 to 90 daysYour first product is live, and the first subscribers land.
  6. 6 monthsA proven offer, a growing audience, a system you repeat.
  7. BeyondModern Freedom. Profits into assets, and your time back.

$150 a month is about $5 a day, less than your daily coffee. Cancel anytime, in 2 clicks.

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Season 3: Modern Freedom

The 43 playbooks behind hundreds of success stories.

4 freedoms, 43 step-by-step playbooks. These are the exact playbooks our members followed to build their businesses, and they're finished and filmed, so you can start tonight. See the success stories →

✓ Fully complete✓ Instant access✓ Included before October 1st
Free when you join before October 1st
💻 Freedom 1 of 4

Work Freedom

Build scalable online income with fat margins

See all 14 playbooksHide playbooks
▶ 37 min

1. Build Your Personal Brand

Define a personal brand people recognise, trust and want to follow.

See what's inside
  • You already have a personal brand: recognition x influence
  • Find your field by what holds your attention and makes you lose time
  • Usually Instagram, YouTube or TikTok, and LinkedIn in unique cases
  • 5 content types: value, viral, proof, lifestyle and authentic
  • 🧰 Define Your Personal Brand MD (Claude file)
▶ 2h 16m

2. Create An Offer

Create an offer built to hit $50K a month, the fastest way possible.

See what's inside
  • Only 3 levers to $50K/month: traffic, conversion and LTV
  • Offer success is 50% skill and 50% positioning
  • Promise 1 specific outcome: shrink the scope, make more money
  • Aim for total perceived value of 4 to 10x the price
  • 🧰 SINBO 4.2
▶ 54 min

3. Quick Launch Your Offer

Validate your offer and land paying clients in days, not months.

See what's inside
  • Validate or reject an offer in days, not months
  • Typical outcome: $3K to $100K in 7 days if executed properly
  • 9 QuickLaunch Funnels across outbound, inbound, referrals and follow-up
  • Every funnel is outreach, a trust layer (doc, Loom, call) and a close
  • 🧰 SINBO (offer doc prompts)
  • 🧰 QuickLaunch Recovery Plan
▶ 59 min

4. Become A Content Master

Commit to 100 days of content and become the creator your market buys from.

See what's inside
  • Personal brand is the last real moat as AI commoditises how-to knowledge
  • Post 1 to 5 pieces of content per day for 100 days
  • 4 formats: raw dog with text hook, green screen, vlog voiceover, carousel
  • LIT Framework: Lived experience, Insightful, Tactical
  • 🧰 Content Challenge Dashboard
  • 🧰 SOM Content Mine (Claude prompt)
  • 🧰 Raw Dog Extractor
▶ 52 min

5. Affiliate Marketing

Get paid recurring commissions for the products you already recommend.

See what's inside
  • Low risk, fast to set up, with almost no fulfilment
  • Prioritise recurring and high-ticket commissions
  • Wrap links in value: tutorials, templates, demos, bonuses and setup help
  • Never rely on 1 program or promote junk for the commission
  • 🧰 Affiliate Link Bank
▶ 42 min

6. Copywriting Mastery

Write clear, specific copy that turns readers into buyers.

See what's inside
  • Research beats writing: most failures are an offer and avatar mismatch
  • Be specific: "Add $30K/month in 90 days" beats "Unlock your potential"
  • Problem + Promise + Proof = Persuasion
  • Pass the 4 second caveman test: is it for me, what, why
  • 🧰 SOM Copywriting Code
  • 🧰 SOM Copywriting Auditor
  • 🧰 SOM Value Email Writer
▶ 1h 08m

7. Funnels

Pick the right funnel, track it weekly and fix the bottleneck holding back sales.

See what's inside
  • Measure funnels with numbers, not feelings or customer praise
  • LTV per Visitor and payback period are the 2 key metrics
  • Funnel spectrum: landing page (passive) through to DM or call (active)
  • Choose by audience size, cash flow urgency and price point
  • 🧰 SOM Funnel Tracker
▶ 40 min

8. Revenue Surging

Spark fresh sales spikes from the same core offer, month after month.

See what's inside
  • Every offer eventually fatigues within a given audience
  • 3 cures: paid growth, organic growth or the Happy Meal Strategy
  • Keep the offer intact, change the wrapper, angle or reason to act
  • Genuine urgency converts fence-sitters: real dates, cutoffs, limits and price rises
  • 🧰 Seasonal Sales Planner
▶ 56 min

9. Black Friday

Run a Black Friday that genuinely grows revenue, not just shifts it.

See what's inside
  • 7 top offers include presale, checklist, challenge, super bundle and 50/50 deal
  • First rule of Black Friday: increase revenue, don't just skew it
  • Lewis's Annual Discount Formula sets the maximum annual plan discount
  • Formula: 1 - (1 / (1.5 x 12 x monthly churn rate))
  • 🧰 Lewis's Annual Discount Formula
  • 🧰 SOM 30 Day BFCM Strategy
▶ 1h 05m

10. Quit Your Job

Know the exact moment you can safely quit your job and go full time.

See what's inside
  • Runway = Savings / (Expenses - Income)
  • 0 to 6 months is crazy, 6 to 12 aggressive, 12+ ready
  • Use your 6 month weighted average income in the calculation
  • 3 ways to lengthen runway: delay quitting, cut expenses, earn more
  • 🧰 Quit Job Calculator
  • 🧰 Monthly Expense Optimiser
▶ 31 min

11. 4 Product Empire

Build the 4 product business model that maximises every customer's lifetime value.

See what's inside
  • 4 products: free offer, core offer, subscription and high ticket
  • Business Mastery Factor = LTV / initial pay wall, aim for 10+
  • 1/3 LTV rule: cost per acquisition must be under a third of LTV
  • Keep LTV above $100 and the initial pay wall under $600
▶ 1h 07m

12. High Ticket

Serve the 4% who want everything and multiply your customer lifetime value.

See what's inside
  • 80/16/4 rule: 80% want the basics, 16% want more, 4% want everything
  • 7 formats include group coaching, Loom audits, Voxer access and events
  • A new offer won't solve a traffic problem, so fill your pipes first
  • Aim for 5 to 10x price jumps and default to recurring billing
▶ 54 min

13. Biz Optimisation Dashboard

Know exactly which of 99 levers to pull next to grow your profits.

See what's inside
  • All optimisation comes down to raising LTV relative to CAC
  • LTV levers: cart, product margins, product design, upsells and management
  • CAC levers: marketing efficiency and sales efficiency
  • 99 levers prioritised objectively, so you don't fix what isn't broken
  • 🧰 Business Optimisation Tool
▶ 38 min

How To Speed Run Work Freedom

Follow the fastest proven path from first offer to full Work Freedom.

See what's inside
  • Type B leveraged online income can replace your income in months
  • Build many offers (aim for 10) to kill perfectionism
  • An offer is dialled in when LTV per Loom View reaches $20+
  • LTV/LLV = (conversions / Loom views) x projected LTV, $200 is hotcakes
  • 🧰 GHL Templates
  • 🧰 SOM Funnel Log
  • 🧰 Photoshop Templates
Free when you join before October 1st
💰 Freedom 2 of 4

Financial Freedom

Grow portfolio income that covers your lifestyle

See all 13 playbooksHide playbooks
▶ 1h 08m

How To Achieve Financial Freedom

Measure your financial freedom and follow a clear path to infinite prosperity.

See what's inside
  • Runway = liquid assets / (lifestyle burn - passive income)
  • 1 year of runway is about 14% free, 10 years about 78%
  • The average SOM member scores about 20%, an 18 month runway
  • 8 transformation paths, from Wealth Machine to Timeless Investment Strategy
  • 🧰 Wealth Machine Printout
  • 🧰 The Expense Optimiser
  • 🧰 Tax Tracker
▶ 52 min

1. Build Your Wealth Machine

Install a timeless system that manages and grows your wealth on autopilot.

See what's inside
  • Always know your Wealth Machine numbers, using 6 to 12 month averages
  • Run 2 expense optimisations a year
  • Automate all taxes, savings and investments
  • Build separate business and personal cash buffers
  • 🧰 Wealth Machine Printout
▶ 58 min

2. Income Allocation

Never get smashed by tax again and put every saved dollar in the right place.

See what's inside
  • Business profit isn't your money: the tax office gets paid first
  • Weekly tax transfer = (avg monthly profit x net blended tax rate) / 4.34
  • Automate a weekly savings transfer too, adjusted with monthly deltas
  • Save at least 10% after tax, ideally 50%
  • 🧰 SOM Income Allocation Checklist
  • 🧰 Tax Calculator (Australia)
  • 🧰 Info Business Entity Stack (Australia)
▶ 6 min

3. Account Structure

Set up the right accounts and structure for every stage, from $0 to $50K+ a month.

See what's inside
  • Stage 1 ($0/m): biz and savings accounts, launch budget under $500
  • $1M starter stack: SOM, GoHighLevel and Circle or Skool, about $300/m
  • Stage 2 ($5K to $15K/m): accountant, bookkeeper, tax account and buffers
  • Stage 3 ($15K to $50K/m): a structure ready for $10M+
  • 🧰 SOM Credit Card Prompt
▶ 11 min

4. The F.A.S.T System

Double your savings rate every 2 years with a completely risk free system.

See what's inside
  • Automatically save a percentage of after-tax income, minimum 10%
  • Use The Expense Optimiser to start at 15 to 25% if possible
  • Increase the amount by 10% every 3 months
  • This doubles your savings rate every 2 years
  • 🧰 The Expense Optimiser
▶ 5 min

5. Expense Optimisation

Cut your expenses by 10 to 30% and turn the savings into millions.

See what's inside
  • Members cut monthly expenses by 10 to 30% on average
  • $400/month saved and invested at 9% for 40 years = $2,911,214
  • Money-saving methods are pre-ranked by highest potential savings
  • Tick what applies, then enter original and new monthly costs
  • 🧰 The Expense Optimiser
▶ 18 min

6. Tax Mastery

Never be caught short at tax time again with 1 simple weekly habit.

See what's inside
  • Open a separate bank account used only for tax
  • Weekly transfer = average monthly profit x tax rate / 4.34
  • $20K profit at 35% tax means about $1,700 a week
  • Calculate tax from profit, never revenue
  • 🧰 Personal Wealth Map
  • 🧰 Australian Tax Calculator
  • 🧰 Info Business Entity Stack (Australia)
▶ 59 min

7. Personal Wealth Map

Track every dollar with the tool Lewis has used to manage about $30M in income.

See what's inside
  • Income isn't wealth: lifestyle expands to match income unless controlled
  • FI Number = annual expenses x 25
  • 4% inflation doubles living costs about every 18 years
  • Compounding feels slow for 10 years, then accelerates
  • 🧰 Personal Wealth Map 3.2
▶ 45 min

8. The Timeless Investment Strategy

Build wealth systematically with a simple strategy that beats most professionals.

See what's inside
  • Nobody knows what the market will do next
  • Buy the market monthly via index funds, fees ideally under 0.5%
  • Most fund managers fail to beat the index
  • Invest only once debt, cash buffer and business are sorted
  • 🧰 SOM Financial Independence Calculator
  • 🧰 SOM Market Mean Calculator
▶ 19 min

9. True Cost Calculator

See what that car or boat really costs your future net worth before you buy.

See what's inside
  • Every purchase has 4 costs: capital, debt, depreciation and ownership
  • Time is a 5th cost, left out because you likely enjoy it
  • Think net worth impact first, cash flow second
  • Cost of capital is usually even higher than cost of debt
  • 🧰 True Cost Calculator
▶ 47 min

10. Stock Analysis

Spot good, profitable companies trading at fair prices.

See what's inside
  • Only 27% of Australian and 37% of US public stocks are profitable
  • Low P/B gives a margin of safety, low P/E a high earnings yield
  • The Graham Number: PB x PE, typically under 22.5
  • The 13 SOM Stock Screener Columns, kept in the same order
  • 🧰 Market Mean Calculator
  • 🧰 SOM Stock Screener
  • 🧰 Stock Analysis Tool
▶ 1h 00m

11. Stock Picking

Go beyond index funds with a little strategy that still beats the market.

See what's inside
  • For members already running the Timeless Investment Strategy
  • Covers PE, PB, EPS, book value per share, ROIC and earnings yield
  • Margin of safety and the Graham Number explained
  • The Magic Formula System that still outperforms the market
  • 🧰 Magic Formula Stock Analysis Tool
▶ 58 min

13. Generational Wealth

Build wealth that outlives you, and protect it from the make it, grow it, blow it cycle.

See what's inside
  • Generational wealth: diversified assets that fund the family without the business
  • The Fortress Test: survive a 40% income drop, 3% rate rise and 30% asset fall at once
  • LVR and DSR ceilings for the building and preservation phases
  • Two phases: concentrate to build, diversify to protect
  • 🧰 SOM Generational Wealth Tool
Free when you join before October 1st
🧠 Freedom 3 of 4

Mental Freedom

Kill the fear and limiting beliefs holding you back

See all 10 playbooksHide playbooks
▶ 1h 08m

1. The 8 Sins

Clear the emotional charges quietly running your behaviour and get your presence back.

See what's inside
  • Judgement adds matter, mass, charge, time and space to the mind
  • 4 original sins: pride, guilt, infatuation and resentment
  • 4 compensations: narcissism, altruism, fantasy and fear
  • 1 charged moment (about 0.1s) can generate all 8 Sins
▶ 1h 06m

2. Fear

Dissolve the fears stopping you from doing what you already know to do.

See what's inside
  • Fear is imagining more negatives than positives ahead
  • 2 types: gaining what you resent, losing what you're infatuated with
  • Every fear traces to a stored memory, so clear the root
  • Small fears like looking silly or criticism block action the most
  • 🧰 Fear Speed Round
  • 🧰 The Full Fear Process (3 hrs+)
▶ 1h 54m

3. Fame

Beat the fear of being seen and become known in your market.

See what's inside
  • Fame is at least 500 true fans: 500 x $100/month = $50K/month
  • Fame lets you approximate zero customer acquisition cost
  • Get your first $50K to $100K/month profit from fans, ads optional
  • The real block is fear of judgement, backlash and being seen
  • 🧰 The Fame Breakthrough Process
  • 🧰 44 Reasons You're Not Famous
▶ 1h 56m

4. Self Worth

Raise your self-worth and watch your income and results catch up.

See what's inside
  • Your income reflects your current self-worth level
  • 4 biggest killers: infatuation, pride, fear and guilt
  • 10 step system: take people off pedestals, clear guilt, get money right
  • Build a thank you inbox and track progress with data, not feelings
  • 🧰 The Billionaire Within Process
▶ 55 min

5. Motivation

Stop chasing motivation and tap into inspiration that never runs out.

See what's inside
  • Motivation is temporary, inspiration from your highest values endures
  • Borrowing other people's goals leads to burnout and procrastination
  • Link new goals to your existing values to give them energy
  • High-dopamine habits make real work feel dull
▶ 36 min

6. Limiting Beliefs

Release the hidden beliefs quietly braking your progress with money and success.

See what's inside
  • Belief = perception + proposition, powered by emotional charge
  • The Belief Band keeps you between what's normal and what's possible
  • Gas and brake: wanting wealth while believing rich people are greedy
  • Spot root statements: I am, I can't, I always, I never
▶ 49 min

7. Traits of The Greats

Stop shrinking next to your heroes and give yourself permission to play bigger.

See what's inside
  • Comparison breeds 2 beliefs: I'm not needed, I'm not good enough
  • Admiration disempowers when you believe they have a trait you lack
  • The traits you admire already exist in you, expressed differently
  • Pedestals produce shame, pits produce pride
  • 🧰 Traits of The Greats Tool
▶ 2h 29m

8. Memory

Remember every name, face and detail, and impress everyone you meet.

See what's inside
  • Part 1: remember everything about everyone you meet
  • Perfect recall of names, faces, highest values, children and hobbies
  • Recall birth dates, books, formulas, quotes, speeches and scripts
  • Part 2: memorise numbers, phone numbers, credit cards and birthdays
  • 🧰 Common Names Cheat Sheet
  • 🧰 Number Code Cheat Sheet
▶ 56 min

9. Anti-Paranoia

Feel like the whole universe is working for you, not against you.

See what's inside
  • Steps 1 to 4: dissolve fear, release baggage, understand trust and values
  • Steps 5 to 7: release always and nevers, find meaning, see perfection
  • Baggage test: could you relive every moment with love and understanding?
  • Trust people to act on their highest values, not their promises
▶ 1h 03m

10. Mental Mastery

Master your emotions at the source and unlock clarity, presence and certainty.

See what's inside
  • Emotion and memory are inextricably linked
  • All emotion traces to moments of seeing more benefits or drawbacks
  • Polarised emotions are lies caused by seeing only 1 side
  • Synthesised feelings: gratitude, love, inspiration, enthusiasm, presence, certainty
Free when you join before October 1st
🗓️ Freedom 4 of 4

Time Freedom

Create the full bank, empty calendar lifestyle

See all 6 playbooksHide playbooks
▶ 41 min

1. The Inspired Life Process

Turn your week into one filled with work you love and choose.

See what's inside
  • Time Freedom is a week filled with things you love and choose
  • 6 levels, from Love to (+3) down to Have to (-3)
  • Task Score = hours x inspiration multiplier
  • Inspired Life Score = total task scores / total hours logged
  • 🧰 Inspired Life Process 2.0
▶ 55 min

2. Delegation

Hand off the low value work and double what your hours are worth.

See what's inside
  • Double your money: hire a cleaner at $30/hr, go make $60/hr
  • Most people need a quantum leap in hourly rate, not small gains
  • Build a delegation list with your partner using the SOM Delegation Tool
  • Think in lifetime return for every hour of work
  • 🧰 SOM Delegation Tool
  • 🧰 Successful 7 Printout
▶ 52 min

3. The Successful 7

Focus your hours on the 7 actions that actually make you money.

See what's inside
  • Asset allocation is worth $1M/hour, funnels $100K/hour
  • Product, sales and education $10K/hour, traffic and systems $5K/hour
  • $1K/month into index funds for 50 years = $13.6M
  • Side hustlers need 6x productivity per hour to match a job
  • 🧰 Successful 7 Printout
  • 🧰 Successful 7 Coach (Claude file)
▶ 58 min

4. Time Blocking

Design a week where every block moves your business forward.

See what's inside
  • Productivity apps create false dopamine, a calendar and notes app is enough
  • Focus is subtraction: always ask what the one thing is
  • Office rules: lockable space, headphones, proper monitor, chair and lighting
  • Under $50K/month, only 3 levers: traffic, conversion and lifetime value
  • 🧰 Time Blocking Architect (Claude prompt)
▶ 52 min

5. Master Planning

Map out your whole life with a plan that makes every decision easier.

See what's inside
  • Goal = what, plan = what + how, master plan adds when, who, why
  • Planning removes the decision fatigue tax and creates momentum
  • Before committing, ask what the goal will really cost you
  • 5 questions: what you'd love, cost, best path, obstacles, risk mitigation
  • 🧰 Master Plan app
▶ 57 min

6. Die With Zero

Build wealth and actually enjoy it, without working years for money you'll never use.

See what's inside
  • Delaying gratification is wise, delaying it forever is foolish
  • Money has declining utility: a dollar at 30 beats one at 80
  • Memory dividends: experiences pay out every time you relive them
  • 3 of 4 forces (inflation, utility, memories) favour spending sooner
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