Season 3: Modern Freedom | School of Mastery
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Season 3: Modern Freedom is complete. The most detailed business, finance, mindset and lifestyle program on the internet, included with membership until October 1st.

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Season 3 = Modern Freedom

Finished. Filmed. Ready to binge.

4 full educations. 43 step-by-step masterclasses. Every class available instantly, so you can catch up before Season 4 begins.

✓ Fully complete✓ Instant access✓ Best time ever to join
Free when you join before October 1st
💻 Education 1 of 4

Work Freedom

Build scalable online income with fat margins

See all 14 masterclassesHide masterclasses
▶ 37 min

1. Build Your Personal Brand

Define a personal brand people recognise, trust and want to follow.

See what's inside
  • You already have a personal brand: recognition x influence
  • Find your field by what holds your attention and makes you lose time
  • Usually Instagram, YouTube or TikTok, and LinkedIn in unique cases
  • 5 content types: value, viral, proof, lifestyle and authentic
  • 🧰 Define Your Personal Brand MD (Claude file)
▶ 2h 16m

2. Create An Offer

Create an offer built to hit $50K a month, the fastest way possible.

See what's inside
  • Only 3 levers to $50K/month: traffic, conversion and LTV
  • Offer success is 50% skill and 50% positioning
  • Promise 1 specific outcome: shrink the scope, make more money
  • Aim for total perceived value of 4 to 10x the price
  • 🧰 SINBO 4.2
▶ 54 min

3. Quick Launch Your Offer

Validate your offer and land paying clients in days, not months.

See what's inside
  • Validate or reject an offer in days, not months
  • Typical outcome: $3K to $100K in 7 days if executed properly
  • 9 QuickLaunch Funnels across outbound, inbound, referrals and follow-up
  • Every funnel is outreach, a trust layer (doc, Loom, call) and a close
  • 🧰 SINBO (offer doc prompts)
  • 🧰 QuickLaunch Recovery Plan
▶ 59 min

4. Become A Content Master

Commit to 100 days of content and become the creator your market buys from.

See what's inside
  • Personal brand is the last real moat as AI commoditises how-to knowledge
  • Post 1 to 5 pieces of content per day for 100 days
  • 4 formats: raw dog with text hook, green screen, vlog voiceover, carousel
  • LIT Framework: Lived experience, Insightful, Tactical
  • 🧰 Content Challenge Dashboard
  • 🧰 SOM Content Mine (Claude prompt)
  • 🧰 Raw Dog Extractor
▶ 52 min

5. Affiliate Marketing

Get paid recurring commissions for the products you already recommend.

See what's inside
  • Low risk, fast to set up, with almost no fulfilment
  • Prioritise recurring and high-ticket commissions
  • Wrap links in value: tutorials, templates, demos, bonuses and setup help
  • Never rely on 1 program or promote junk for the commission
  • 🧰 Affiliate Link Bank
▶ 42 min

6. Copywriting Mastery

Write clear, specific copy that turns readers into buyers.

See what's inside
  • Research beats writing: most failures are an offer and avatar mismatch
  • Be specific: "Add $30K/month in 90 days" beats "Unlock your potential"
  • Problem + Promise + Proof = Persuasion
  • Pass the 4 second caveman test: is it for me, what, why
  • 🧰 SOM Copywriting Code
  • 🧰 SOM Copywriting Auditor
  • 🧰 SOM Value Email Writer
▶ 1h 08m

7. Funnels

Pick the right funnel, track it weekly and fix the bottleneck holding back sales.

See what's inside
  • Measure funnels with numbers, not feelings or customer praise
  • LTV per Visitor and payback period are the 2 key metrics
  • Funnel spectrum: landing page (passive) through to DM or call (active)
  • Choose by audience size, cash flow urgency and price point
  • 🧰 SOM Funnel Tracker
▶ 40 min

8. Revenue Surging

Spark fresh sales spikes from the same core offer, month after month.

See what's inside
  • Every offer eventually fatigues within a given audience
  • 3 cures: paid growth, organic growth or the Happy Meal Strategy
  • Keep the offer intact, change the wrapper, angle or reason to act
  • Genuine urgency converts fence-sitters: real dates, cutoffs, limits and price rises
  • 🧰 Seasonal Sales Planner
▶ 56 min

9. Black Friday

Run a Black Friday that genuinely grows revenue, not just shifts it.

See what's inside
  • 7 top offers include presale, checklist, challenge, super bundle and 50/50 deal
  • First rule of Black Friday: increase revenue, don't just skew it
  • Lewis's Annual Discount Formula sets the maximum annual plan discount
  • Formula: 1 - (1 / (1.5 x 12 x monthly churn rate))
  • 🧰 Lewis's Annual Discount Formula
  • 🧰 SOM 30 Day BFCM Strategy
▶ 1h 05m

10. Quit Your Job

Know the exact moment you can safely quit your job and go full time.

See what's inside
  • Runway = Savings / (Expenses - Income)
  • 0 to 6 months is crazy, 6 to 12 aggressive, 12+ ready
  • Use your 6 month weighted average income in the calculation
  • 3 ways to lengthen runway: delay quitting, cut expenses, earn more
  • 🧰 Quit Job Calculator
  • 🧰 Monthly Expense Optimiser
▶ 31 min

11. 4 Product Empire

Build the 4 product business model that maximises every customer's lifetime value.

See what's inside
  • 4 products: free offer, core offer, subscription and high ticket
  • Business Mastery Factor = LTV / initial pay wall, aim for 10+
  • 1/3 LTV rule: cost per acquisition must be under a third of LTV
  • Keep LTV above $100 and the initial pay wall under $600
▶ 1h 07m

12. High Ticket

Serve the 4% who want everything and multiply your customer lifetime value.

See what's inside
  • 80/16/4 rule: 80% want the basics, 16% want more, 4% want everything
  • 7 formats include group coaching, Loom audits, Voxer access and events
  • A new offer won't solve a traffic problem, so fill your pipes first
  • Aim for 5 to 10x price jumps and default to recurring billing
▶ 54 min

13. Biz Optimisation Dashboard

Know exactly which of 99 levers to pull next to grow your profits.

See what's inside
  • All optimisation comes down to raising LTV relative to CAC
  • LTV levers: cart, product margins, product design, upsells and management
  • CAC levers: marketing efficiency and sales efficiency
  • 99 levers prioritised objectively, so you don't fix what isn't broken
  • 🧰 Business Optimisation Tool
▶ 38 min

How To Speed Run Work Freedom

Follow the fastest proven path from first offer to full Work Freedom.

See what's inside
  • Type B leveraged online income can replace your income in months
  • Build many offers (aim for 10) to kill perfectionism
  • An offer is dialled in when LTV per Loom View reaches $20+
  • LTV/LLV = (conversions / Loom views) x projected LTV, $200 is hotcakes
  • 🧰 GHL Templates
  • 🧰 SOM Funnel Log
  • 🧰 Photoshop Templates
Free when you join before October 1st
💰 Education 2 of 4

Financial Freedom

Grow portfolio income that covers your lifestyle

See all 13 masterclassesHide masterclasses
▶ 1h 08m

How To Achieve Financial Freedom

Measure your financial freedom and follow a clear path to infinite prosperity.

See what's inside
  • Runway = liquid assets / (lifestyle burn - passive income)
  • 1 year of runway is about 14% free, 10 years about 78%
  • The average SOM member scores about 20%, an 18 month runway
  • 8 transformation paths, from Wealth Machine to Timeless Investment Strategy
  • 🧰 Wealth Machine Printout
  • 🧰 The Expense Optimiser
  • 🧰 Tax Tracker
▶ 52 min

1. Build Your Wealth Machine

Install a timeless system that manages and grows your wealth on autopilot.

See what's inside
  • Always know your Wealth Machine numbers, using 6 to 12 month averages
  • Run 2 expense optimisations a year
  • Automate all taxes, savings and investments
  • Build separate business and personal cash buffers
  • 🧰 Wealth Machine Printout
▶ 58 min

2. Income Allocation

Never get smashed by tax again and put every saved dollar in the right place.

See what's inside
  • Business profit isn't your money: the tax office gets paid first
  • Weekly tax transfer = (avg monthly profit x net blended tax rate) / 4.34
  • Automate a weekly savings transfer too, adjusted with monthly deltas
  • Save at least 10% after tax, ideally 50%
  • 🧰 SOM Income Allocation Checklist
  • 🧰 Tax Calculator (Australia)
  • 🧰 Info Business Entity Stack (Australia)
▶ 6 min

3. Account Structure

Set up the right accounts and structure for every stage, from $0 to $50K+ a month.

See what's inside
  • Stage 1 ($0/m): biz and savings accounts, launch budget under $500
  • $1M starter stack: SOM, GoHighLevel and Circle or Skool, about $300/m
  • Stage 2 ($5K to $15K/m): accountant, bookkeeper, tax account and buffers
  • Stage 3 ($15K to $50K/m): a structure ready for $10M+
  • 🧰 SOM Credit Card Prompt
▶ 11 min

4. The F.A.S.T System

Double your savings rate every 2 years with a completely risk free system.

See what's inside
  • Automatically save a percentage of after-tax income, minimum 10%
  • Use The Expense Optimiser to start at 15 to 25% if possible
  • Increase the amount by 10% every 3 months
  • This doubles your savings rate every 2 years
  • 🧰 The Expense Optimiser
▶ 5 min

5. Expense Optimisation

Cut your expenses by 10 to 30% and turn the savings into millions.

See what's inside
  • Members cut monthly expenses by 10 to 30% on average
  • $400/month saved and invested at 9% for 40 years = $2,911,214
  • Money-saving methods are pre-ranked by highest potential savings
  • Tick what applies, then enter original and new monthly costs
  • 🧰 The Expense Optimiser
▶ 18 min

6. Tax Mastery

Never be caught short at tax time again with 1 simple weekly habit.

See what's inside
  • Open a separate bank account used only for tax
  • Weekly transfer = average monthly profit x tax rate / 4.34
  • $20K profit at 35% tax means about $1,700 a week
  • Calculate tax from profit, never revenue
  • 🧰 Personal Wealth Map
  • 🧰 Australian Tax Calculator
  • 🧰 Info Business Entity Stack (Australia)
▶ 59 min

7. Personal Wealth Map

Track every dollar with the tool Lewis has used to manage about $30M in income.

See what's inside
  • Income isn't wealth: lifestyle expands to match income unless controlled
  • FI Number = annual expenses x 25
  • 4% inflation doubles living costs about every 18 years
  • Compounding feels slow for 10 years, then accelerates
  • 🧰 Personal Wealth Map 3.2
▶ 45 min

8. The Timeless Investment Strategy

Build wealth systematically with a simple strategy that beats most professionals.

See what's inside
  • Nobody knows what the market will do next
  • Buy the market monthly via index funds, fees ideally under 0.5%
  • Most fund managers fail to beat the index
  • Invest only once debt, cash buffer and business are sorted
  • 🧰 SOM Financial Independence Calculator
  • 🧰 SOM Market Mean Calculator
▶ 19 min

9. True Cost Calculator

See what that car or boat really costs your future net worth before you buy.

See what's inside
  • Every purchase has 4 costs: capital, debt, depreciation and ownership
  • Time is a 5th cost, left out because you likely enjoy it
  • Think net worth impact first, cash flow second
  • Cost of capital is usually even higher than cost of debt
  • 🧰 True Cost Calculator
▶ 47 min

10. Stock Analysis

Spot good, profitable companies trading at fair prices.

See what's inside
  • Only 27% of Australian and 37% of US public stocks are profitable
  • Low P/B gives a margin of safety, low P/E a high earnings yield
  • The Graham Number: PB x PE, typically under 22.5
  • The 13 SOM Stock Screener Columns, kept in the same order
  • 🧰 Market Mean Calculator
  • 🧰 SOM Stock Screener
  • 🧰 Stock Analysis Tool
▶ 1h 00m

11. Stock Picking

Go beyond index funds with a little strategy that still beats the market.

See what's inside
  • For members already running the Timeless Investment Strategy
  • Covers PE, PB, EPS, book value per share, ROIC and earnings yield
  • Margin of safety and the Graham Number explained
  • The Magic Formula System that still outperforms the market
  • 🧰 Magic Formula Stock Analysis Tool
▶ 58 min

13. Generational Wealth

Build wealth that outlives you, and protect it from the make it, grow it, blow it cycle.

See what's inside
  • Generational wealth: diversified assets that fund the family without the business
  • The Fortress Test: survive a 40% income drop, 3% rate rise and 30% asset fall at once
  • LVR and DSR ceilings for the building and preservation phases
  • Two phases: concentrate to build, diversify to protect
  • 🧰 SOM Generational Wealth Tool
Free when you join before October 1st
🧠 Education 3 of 4

Mental Freedom

Kill the fear and limiting beliefs holding you back

See all 10 masterclassesHide masterclasses
▶ 1h 08m

1. The 8 Sins

Clear the emotional charges quietly running your behaviour and get your presence back.

See what's inside
  • Judgement adds matter, mass, charge, time and space to the mind
  • 4 original sins: pride, guilt, infatuation and resentment
  • 4 compensations: narcissism, altruism, fantasy and fear
  • 1 charged moment (about 0.1s) can generate all 8 Sins
▶ 1h 06m

2. Fear

Dissolve the fears stopping you from doing what you already know to do.

See what's inside
  • Fear is imagining more negatives than positives ahead
  • 2 types: gaining what you resent, losing what you're infatuated with
  • Every fear traces to a stored memory, so clear the root
  • Small fears like looking silly or criticism block action the most
  • 🧰 Fear Speed Round
  • 🧰 The Full Fear Process (3 hrs+)
▶ 1h 54m

3. Fame

Beat the fear of being seen and become known in your market.

See what's inside
  • Fame is at least 500 true fans: 500 x $100/month = $50K/month
  • Fame lets you approximate zero customer acquisition cost
  • Get your first $50K to $100K/month profit from fans, ads optional
  • The real block is fear of judgement, backlash and being seen
  • 🧰 The Fame Breakthrough Process
  • 🧰 44 Reasons You're Not Famous
▶ 1h 56m

4. Self Worth

Raise your self-worth and watch your income and results catch up.

See what's inside
  • Your income reflects your current self-worth level
  • 4 biggest killers: infatuation, pride, fear and guilt
  • 10 step system: take people off pedestals, clear guilt, get money right
  • Build a thank you inbox and track progress with data, not feelings
  • 🧰 The Billionaire Within Process
▶ 55 min

5. Motivation

Stop chasing motivation and tap into inspiration that never runs out.

See what's inside
  • Motivation is temporary, inspiration from your highest values endures
  • Borrowing other people's goals leads to burnout and procrastination
  • Link new goals to your existing values to give them energy
  • High-dopamine habits make real work feel dull
▶ 36 min

6. Limiting Beliefs

Release the hidden beliefs quietly braking your progress with money and success.

See what's inside
  • Belief = perception + proposition, powered by emotional charge
  • The Belief Band keeps you between what's normal and what's possible
  • Gas and brake: wanting wealth while believing rich people are greedy
  • Spot root statements: I am, I can't, I always, I never
▶ 49 min

7. Traits of The Greats

Stop shrinking next to your heroes and give yourself permission to play bigger.

See what's inside
  • Comparison breeds 2 beliefs: I'm not needed, I'm not good enough
  • Admiration disempowers when you believe they have a trait you lack
  • The traits you admire already exist in you, expressed differently
  • Pedestals produce shame, pits produce pride
  • 🧰 Traits of The Greats Tool
▶ 2h 29m

8. Memory

Remember every name, face and detail, and impress everyone you meet.

See what's inside
  • Part 1: remember everything about everyone you meet
  • Perfect recall of names, faces, highest values, children and hobbies
  • Recall birth dates, books, formulas, quotes, speeches and scripts
  • Part 2: memorise numbers, phone numbers, credit cards and birthdays
  • 🧰 Common Names Cheat Sheet
  • 🧰 Number Code Cheat Sheet
▶ 56 min

9. Anti-Paranoia

Feel like the whole universe is working for you, not against you.

See what's inside
  • Steps 1 to 4: dissolve fear, release baggage, understand trust and values
  • Steps 5 to 7: release always and nevers, find meaning, see perfection
  • Baggage test: could you relive every moment with love and understanding?
  • Trust people to act on their highest values, not their promises
▶ 1h 03m

10. Mental Mastery

Master your emotions at the source and unlock clarity, presence and certainty.

See what's inside
  • Emotion and memory are inextricably linked
  • All emotion traces to moments of seeing more benefits or drawbacks
  • Polarised emotions are lies caused by seeing only 1 side
  • Synthesised feelings: gratitude, love, inspiration, enthusiasm, presence, certainty
Free when you join before October 1st
🗓️ Education 4 of 4

Time Freedom

Create the full bank, empty calendar lifestyle

See all 6 masterclassesHide masterclasses
▶ 41 min

1. The Inspired Life Process

Turn your week into one filled with work you love and choose.

See what's inside
  • Time Freedom is a week filled with things you love and choose
  • 6 levels, from Love to (+3) down to Have to (-3)
  • Task Score = hours x inspiration multiplier
  • Inspired Life Score = total task scores / total hours logged
  • 🧰 Inspired Life Process 2.0
▶ 55 min

2. Delegation

Hand off the low value work and double what your hours are worth.

See what's inside
  • Double your money: hire a cleaner at $30/hr, go make $60/hr
  • Most people need a quantum leap in hourly rate, not small gains
  • Build a delegation list with your partner using the SOM Delegation Tool
  • Think in lifetime return for every hour of work
  • 🧰 SOM Delegation Tool
  • 🧰 Successful 7 Printout
▶ 52 min

3. The Successful 7

Focus your hours on the 7 actions that actually make you money.

See what's inside
  • Asset allocation is worth $1M/hour, funnels $100K/hour
  • Product, sales and education $10K/hour, traffic and systems $5K/hour
  • $1K/month into index funds for 50 years = $13.6M
  • Side hustlers need 6x productivity per hour to match a job
  • 🧰 Successful 7 Printout
  • 🧰 Successful 7 Coach (Claude file)
▶ 58 min

4. Time Blocking

Design a week where every block moves your business forward.

See what's inside
  • Productivity apps create false dopamine, a calendar and notes app is enough
  • Focus is subtraction: always ask what the one thing is
  • Office rules: lockable space, headphones, proper monitor, chair and lighting
  • Under $50K/month, only 3 levers: traffic, conversion and lifetime value
  • 🧰 Time Blocking Architect (Claude prompt)
▶ 52 min

5. Master Planning

Map out your whole life with a plan that makes every decision easier.

See what's inside
  • Goal = what, plan = what + how, master plan adds when, who, why
  • Planning removes the decision fatigue tax and creates momentum
  • Before committing, ask what the goal will really cost you
  • 5 questions: what you'd love, cost, best path, obstacles, risk mitigation
  • 🧰 Master Plan app
▶ 57 min

6. Die With Zero

Build wealth and actually enjoy it, without working years for money you'll never use.

See what's inside
  • Delaying gratification is wise, delaying it forever is foolish
  • Money has declining utility: a dollar at 30 beats one at 80
  • Memory dividends: experiences pay out every time you relive them
  • 3 of 4 forces (inflation, utility, memories) favour spending sooner
Before vs after October 1st

Join now. Pay less, get more.

Best time ever to join
Join now
$150 AUD/month
Season 3 included
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  • Grandfathered at the lowest price forever
  • All of Season 3: Modern Freedom
  • Work Freedom (14 masterclasses)
  • Financial Freedom (13 masterclasses)
  • Mental Freedom (10 masterclasses)
  • Time Freedom (6 masterclasses)
  • Season 4 (starts October)
  • Live weekly huddles
  • The Vault: years of recorded huddles, on demand
  • The Masters Toolkit: the full SOM tool library
  • Ask Lewis: your private mentorship channel
Season 3 stays on your account for your whole membership.
Join now
Join after October 1st
$150 $200 AUD/month
Season 3 not included
00days
00hours
00mins
00secs
  • Grandfathered at the lowest price forever
  • All of Season 3: Modern Freedom
  • Work Freedom (14 masterclasses)
  • Financial Freedom (13 masterclasses)
  • Mental Freedom (10 masterclasses)
  • Time Freedom (6 masterclasses)
  • Season 4 (starts October)
  • Live weekly huddles
  • The Vault: years of recorded huddles, on demand
  • The Masters Toolkit: the full SOM tool library
  • Ask Lewis: your private mentorship channel
Season 3 sold separately: $1,997.

Who is it for?

$0No business yet
$1Mper year operators

Season 3: Modern Freedom was built for 3 types of people

1$0/yearTotal beginners who want to launch bigger, better & faster.
2$10K/m to $100K/mOperators who want to invest, grow & optimise.
3Physical business ownersWho want to downsize to a lifestyle first 1-2 person company.

Do you get support? Yes.

School of Mastery is a full coaching community. You're never stuck on your own.

🔴Live every weekBring your questions to the weekly live call.
🤝Ask LewisPrivate channel for help on any class.
👥CommunityShare wins and get feedback from members.
Member results

8 years of results.

★★★★★
“Over the last 12 years in business, Seamus and I have invested tens of thousands in coaches and programmes. I can honestly say the value inside School of Mastery is on another level.”
Mary and Seamus Penrose
$6.5M USD since joining SOM
★★★★★
“$6.5M USD since joining SOM”
Cyril
★★★★★
“Your fundamentals have been a foundation for everything I've done over the last 8 years.”
Brett Lanes$21M+ AUD since 2020
Over $2M with my online business
★★★★★
“Over $2M with my online business”
Colin
★★★★★
“I've made my first online income and my first income outside a job, $2.7k profit June, $11.3k profit July. I get to do it where I want, when I want.”
Conner MatthewsBuilds automations and software for farms
April was $312K
★★★★★
“April was $312K”
★★★★★
“Joining SOM was the catalyst that's changed my life mate.”
Shane Harper£800,000 (about A$1.5M)
$45K AUD profit month after leaving my tech job
★★★★★
“$45K AUD profit month after leaving my tech job”
Cristian Gomez
★★★★★
“I made $22,000 from QuickReLaunching a new version of my offer that was created using SINBO 4.”
Sean Anthony$76,000 from 2 launches of 1 SINBO offer
Over $4.4M USD
★★★★★
“Over $4.4M USD”
John Whiting
★★★★★
“Without your teachings I absolutely WOULD NOT be here.”
Dan Holden$350K in 18 months, at high margins
200 members. €20,000 a month
★★★★★
“200 members. €20,000 a month”
★★★★★
“School of Mastery has played a huge role in shaping how I think about business, identity, and the bigger game of life.”
Marc DomancieAfter $16M+ in physical products: $1,100 MRR in week 1 of his digital community
$100K a month running Facebook ads for others
★★★★★
“$100K a month running Facebook ads for others”
Nick Theriot
£62,250 month with a physical product
★★★★★
“£62,250 month with a physical product”
See hundreds more

Results vary and depend on your effort.

FAQs

Questions? Answered.

When is the cutoff?

Midday AEST on October 1st. The countdown on this page runs to that exact moment, wherever you are in the world.

What changes after October 1st?

Membership goes up to $200/month. Season 3: Modern Freedom leaves the membership and is sold separately for $1,997.

I'm already a member. What happens to me?

Nothing changes for you, as long as your membership is active at the cutoff.

At midday AEST on October 1st we take a snapshot of every active member. Everyone in that snapshot keeps full access to Season 3: Modern Freedom and stays on the rate they pay today.

What if I make the cutoff, then leave?

You reset like everyone else. Your access and your rate only last while your membership stays active.

If you leave and rejoin later, you join at $200/month and Season 3: Modern Freedom is sold separately for $1,997.

What does “grandfathered” mean?

You keep your rate for as long as you stay a member, even when the price goes up at future season resets. You also keep Season 3: Modern Freedom on your account for your whole membership.

What's inside Season 3: Modern Freedom?

4 full educations: Work Freedom (14 masterclasses), Financial Freedom (13), Mental Freedom (10) and Time Freedom (6). That's 43 step-by-step masterclasses, around 40 hours in total.

It's finished and filmed, so you get instant access to all of it the day you join.

I'm just starting out. Is this for me?

Yes. Season 3: Modern Freedom was built for 3 types of people: total beginners at $0/year, operators doing $10K to $100K a month, and physical business owners who want to downsize to a lifestyle first 1-2 person company.

What else do I get as a member?

Live weekly huddles, The Vault (years of recorded huddles on demand), The Masters Toolkit (the full SOM tool library) and Ask Lewis, your private mentorship channel.

What currency are the prices in?

Australian dollars (AUD). If your card is in another currency, your bank converts it at checkout.

Final call

Join before the price goes up.

Join by October 1st: $150/month with all of Season 3: Modern Freedom included.
After October 1st: $200/month, with Season 3 sold separately for $1,997.

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